Free tool · No email required
The Digital Presence Opportunity Model
Pick your business type, score what you already have, and the model shows you where your gap is, and what closing it is realistically worth. Built from 58 sourced third-party data points across eight channels.
What’s inside
- An opportunity map of all eight channels and how they feed each other
- A live scorecard, 0 to 100, for your own business
- Channel-by-channel points open, ranked by what to fix first
- The full methodology, written out and open to challenge
- Every one of the 58 data points listed with its source and year
Data compiled from Network Solutions, RainPOS, Harvard Business School, Nielsen, PPC Chief, BrightLocal, Web Tonic, RedLocalSEO, the U.S. Census Bureau, Digital Commerce 360, Marketful, Sprout Social, and Marketing Dive. The weighting is ours, drawn from that research rather than from a published statistical estimate.
Optional, and only if you want it
Want your score written up?
The tool above is free and asks you for nothing. If you would rather have the result turned into something useful, send me your score and your business name and I will write back a short read on it: which two channels are costing you the most, roughly what they are worth in your area, and what I would fix first.
No newsletter, no drip campaign, and I will not call you unless you ask me to. One reply from a person, and that is the end of it unless you write back.
What to do with your score
A score is only useful if something changes.
Almost every local business we score has the same shape of gap: no website, or one that hasn’t been touched in years, and no consistent presence anywhere else. That’s exactly the two-part fix we sell, a $500 site to give everything a credible place to land, and $500 a month to keep you in front of the neighborhood.
Score it
Two minutes in the tool above. Score yourself strictly; the value is in the gap, not the score.
Send it over
Screenshot your result and email it to us. We’ll tell you which single channel to fix first.
Close the biggest gap
Usually the website. Flat $500, live in 7–10 days, and every other channel gets somewhere to point.