Questions asked
Everything people ask us, answered.
These are the real questions from real conversations at shop counters and over the phone. Nothing here is hedged. If a question you have is not on this page, call and ask it, and we will add the answer here for the next person.
Owning it
Whose website is it, really?
This is the first question and the most important one, so it gets its own section at the top of the page.
Do I actually own the website?
Yes. You own it outright. Not a license, not a lease, not access for as long as you keep paying us. The moment you pay the $500, the site is yours the same way a truck you bought is yours.
That means the domain is registered in your name with your email on the account, the hosting account is yours, the Google Business Profile is yours, and the actual files that make up the site are handed to you in a folder you can download and keep. If you ever want to move to another provider, you send them that folder and they can pick it up on day one. Nothing is held hostage, because nothing is ours to hold.
Who owns the ad account and the ad data?
You do. The advertising account is created under your business, your card is on it, and Meta bills you directly. We are added as a person with permission to work inside it, exactly the way an employee would be.
The practical benefit is that every dollar of history, every audience, and every piece of performance data stays with your business permanently. If we part ways, you remove our access and nothing about the account changes.
What happens if we stop working together?
Nothing breaks. You already own the domain, the site, and the accounts, so your website stays online exactly as it is. Cancel the $10 hosting and we will help you move it to a host of your choosing at no charge. Cancel the retainer and the ads simply stop running at the end of the month.
There is no exit fee, no final invoice, and no thirty day notice buried in anything.
Changes later
What it costs when things change.
Prices change, staff change, a new service gets added. We priced this so you never have to think twice about calling.
New prices, new hours, swapped photos, a staff change, a new service added, a seasonal banner. Turned around fast.
A whole new look, a new structure, a rename, a different business direction. Less than the original build because we already know your business.
Both of the above are free while you are on the $500 a month retainer. Changes and full rebuilds cost you nothing, for as long as you are with us.
What if I need changes after the site is live?
Small changes are a flat $40. That covers price updates, new hours, a new service, swapping photos, adding a staff member, or a seasonal message on the home page. One fee, not an hourly rate that makes you wonder how long you spent on the phone.
If you want the whole thing rebuilt, that is $300. A new look, a new structure, a rename, or a change in what the business does.
If you are on the $500 a month social retainer, both are free. Small changes, big changes, and a complete rebuild. You are already paying us every month, and we are not going to nickel you on top of that.
How many changes are included in the original $500?
Two full rounds of revisions during the build, before the site goes live. You look at it, you tell us what to fix, we fix it. You look again, tell us what is left, we fix that too. Neither round is rushed and neither is counted in minutes.
Typos, wrong phone numbers, and anything we got wrong are never counted as a revision round. Those are just corrections and they are always free.
Is there a limit on the free changes with the retainer?
No published limit and no monthly allowance to keep track of. Retainer clients email or text what they need and it gets done. The only thing we ask is that a full rebuild is a conversation and not a text at 11pm, because we want to get the direction right.
How fast do changes actually happen?
Small changes are usually live the same day and always within two business days. If a price is wrong or you are closing early for a holiday, say so and it will be fixed inside the hour if we are awake.
Who you are hiring
Two people, and a business that keeps going.
This is a small company on purpose. It is not a side project that disappears at the end of a semester.
You are a student. What happens when you graduate?
Nothing changes. CoCo Web Creation is not a class project or something to do until a job shows up. It is a small business, it is going to be attended to no matter what the situation is, and graduation is just a date on a calendar that has no bearing on your website or your ads.
Being at Colorado State is why the price is $500 instead of $5,000. It is not why the company exists. The company exists because we would rather build these than not, and that is not going to stop being true in May.
Is this one person? What if you are sick or unreachable?
It is two. Connor Gearey and Conor Wood run CoCo together as co-owners. Two people means two phones, two sets of hands, and a site that never sits waiting because one person went on a trip.
You still get one person who knows your business rather than a rotating support queue, which is the part that actually matters when you call.
Who do I call, and how fast do you answer?
The number on this site is a mobile phone and it rings a person. During the week we reply within one business hour, and same day at the very latest. Texts on a weekend get answered the same day.
This is not a service level agreement in a document. It is just how we work, because research on inbound leads found companies that respond within five minutes are far more likely to reach a qualified conversation, and that most buyers go with whoever gets back to them first (Salescadia). We hold ourselves to what we would want from a contractor.
Can we meet in person before I decide anything?
Yes, and we would prefer it. Anywhere in the Denver metro or the Front Range we come to you. In Dallas Fort Worth, Connor is home often enough that in person is normal rather than a special trip. If a screen share is easier, that works too.
The presentation meeting is free and carries no obligation whatsoever.
The money
What you pay, and what you do not.
Every number we charge is on this website in plain view. We do not run a quote process that quietly measures what you can afford.
Do I pay a deposit before you start?
No. Nothing up front, ever. We build the entire site, sit down and walk you through it, and only then do you decide. If you say no, you owe nothing and there is no invoice for our time.
That is the whole offer and it is not a limited promotion.
What exactly does the $500 cover?
A complete website of up to five pages, written and built for your business. That includes the writing, the layout, photo work with the photos you have, a contact form that emails you, click to call buttons, a map and hours, mobile testing, page titles and local markup so you can be found, and your Google Business Profile claimed and connected.
It also includes two rounds of revisions, and the domain registered in your name. What it does not include is the $10 a month to keep it hosted, and it does not include advertising.
What does the $500 a month retainer actually buy?
Eight advertisements a month, which is two a week, written and designed specifically for your business and the week they run. Plus a one page report every Friday showing what ran, who saw it, what people did, and what we are changing next week.
It also quietly includes all your website changes and rebuilds at no cost, which on its own is worth a few hundred dollars a year to most businesses.
Is the ad spend included in the $500?
No, and anybody who tells you it is has built their margin into it. The $500 is what we charge for making the ads, running them, and reporting on them. The money that goes to Meta to actually show the ads is separate, it is billed straight to your card, and we never touch it or mark it up.
Most local businesses spend somewhere between $150 and $400 a month on spend. You set the number, you can change it any time, and you see exactly where it went on the Friday report.
Can I get one ad instead of the whole retainer?
Yes. A single advertisement is $76, written, designed, and set up for you. It is a fine way to test us on one weekend promotion before committing to anything.
The math is worth knowing though. Eight single ads would be $608. The retainer is $500 for those same eight, plus the weekly report, plus free website changes. Once you want more than six ads in a month, the retainer is simply cheaper.
Am I locked into a contract?
No. There is no term, no minimum number of months, and no cancellation fee. The retainer is month to month and you can stop it with a text. The hosting is the same.
We would rather earn the next month than trap you in it.
What is the $10 a month hosting for?
Keeping the site online. That is the server, the domain renewal, the security certificate so browsers do not warn people away, nightly backups, uptime checks, and small text corrections along the way.
It is optional. You are welcome to host the site yourself and we will help you set it up. Most people would rather pay $10 and never think about it again.
Why $500 when other places charge $5,000?
Because we do not have an office in a tower, six salaries, a sales team, or an account manager whose whole job is to email you about the project. The price of a website at a mid size agency is mostly the cost of the building it was made in.
You are paying for the work. The work itself is not different.
Why not just use a $20 a month website builder?
You can, and some people should. What you are actually buying with a builder is a subscription plus your own evenings. Most owners we meet have a half finished builder site from two years ago with the wrong hours on it.
Over three years a builder at $25 a month is $900 and you did the work. Ours is $500 once plus $360 in hosting, and somebody else did the work and keeps it correct.
Building it
Time, effort, and what we need from you.
The honest total of your time in this project is about an hour, spread across two weeks.
See the day by dayHow long does it take?
Seven to ten days from the conversation to a finished site sitting in front of you. Revisions add a few days depending on how fast you get back to us.
What do you need from me?
Less than you think. Your services and roughly what they cost, your hours, your service area, whatever photos you already have on your phone, and any reviews you are proud of. That is the core of it.
We wrote it all down as a one page checklist you can download and fill out at the counter. Everything on it is optional, and we will chase down the rest ourselves.
I do not have good photos. Is that a problem?
Not at all. Phone photos of your actual work beat stock photography every time, and we know how to make them look right. Send whatever is in your camera roll.
If you want proper photography, we can arrange a session for $200, but plenty of our best looking pages are built entirely from phone pictures.
Do I need to already own a domain?
No. We will find a good one, register it in your name, and hand you the login. A domain is usually $12 to $20 a year paid directly to the registrar, and it is covered inside the $10 a month if you are on hosting.
If you already own one, even one you bought years ago and forgot about, we will use it.
I already have a website. Can you fix it instead?
Usually we would rather rebuild it, and at $500 that is often cheaper than untangling a site somebody else abandoned. We will look at what you have and tell you honestly which one makes more sense for you.
If your existing site is fine and you only want the advertising, that is perfectly normal and the retainer works on its own.
Do you work outside Denver and Dallas?
The work travels fine, and we have no problem building for a business anywhere. We name those two cities because they are where we can sit across a table from you, and for a local business that matters more than people expect.
The advertising
How the social side actually runs.
Two ads a week, every week, aimed at the town you serve. Then a page on Friday you can read while the coffee is still hot.
Open a sample reportWhere do the ads run?
Facebook and Instagram, targeted to the towns and neighborhoods you actually serve. For most local businesses that is where the customers are and where the money goes furthest.
If your customers are somewhere else, we will say so rather than sell you something that will not work.
What is in the weekly report?
One page. The two ads that ran and what they said, how many people saw them, how many people clicked, how many messaged or called, what each result cost, how this week compares to last, and one line on what we are changing next.
There is a live sample on this site you can click through, and retainer clients get theirs by email every Friday plus a paper copy at any meeting.
What if the ads do not work?
Some ads do not work. That is the job. The difference is that you will know which ones inside a week rather than at the end of a quarter, and the next two will be built from what we learned.
If after a couple of months the numbers say advertising is not the right lever for your business, we will tell you that plainly and you can stop. We would rather lose a retainer than keep billing for something that is not landing.
Do I have to be in the ads?
No. Plenty of our best performing ads are a photo of finished work, a price, and one clear sentence. That said, local buyers respond to a face, so if you are willing to be in one photo it usually helps.
Everything else
The rest of it.
Is the free design work really free?
Yes. Buy a website or run the retainer and the design work is included: a logo, shirt and hat artwork, yard signs, truck lettering, menus, flyers, business cards, and print ready files.
You pay the printer directly, at their price. We never take a cut of it and we never mark it up. If you already have a logo, we will redraw it so it stays sharp on a sign and on a phone screen, also at no charge.
Will my site work for customers with disabilities?
Yes, and it is built in rather than added on. Connor is legally blind and uses screen reading technology daily, so every site gets real color contrast, type large enough to read on a cracked phone in a parking lot, buttons big enough to press with a work glove on, proper headings, labeled forms, keyboard navigation, and alternative text on images.
Roughly one in four adults in the United States lives with some kind of disability (CDC). Most local websites quietly turn a share of those customers away. Yours will not, and you will not have to ask for it or pay extra for it.
What if I say no after the presentation?
Then you say no. There is no fee, no invoice, and no follow up campaign chasing you for six weeks. We will send one message a few months later asking how business is, and if you say stop, we stop.
We would rather you say no honestly than say yes because it felt awkward.
Can I pay in installments?
Yes. Two payments of $250, thirty days apart, is fine and does not cost extra. Just say so at the presentation.
Do you take on competitors in the same town?
Not on the advertising side. If we are running ads for a heating company in a town, we will not take a second heating company in that same town, because we would be bidding against ourselves with your money.
Websites are different and there is no conflict, but we will tell you if a neighbor is already a client.
How do I refer someone?
Send them our way and tell us. When they buy a website you get $100 back, or a free month of the retainer if you are on it. There is no limit and no form to fill out.
Still wondering something
Ask it out loud. It takes four minutes.
Call the number, ask the awkward question, and get a straight answer. Nobody is going to put you on a list or send you a proposal you did not ask for.